Online retailer Jollyroom is growing with Castellum
In Gothenburg’s Hisingen Logistics Park, Jollyroom is developing the Nordic region’s largest automated e-commerce warehouse – encompassing nearly 55,000 square meters – in partnership with Castellum.
“Castellum has helped us centralize our warehouse and our logistics in one of Gothenburg’s best locations, just a few minutes from the Port of Gothenburg,” says Cecilia Olsson, Logistics Manager at Jollyroom.
Jollyroom is an online retailer that in just a few years has gone from SEK 80 million to SEK 1 billion in sales. With 80,000 items in its product range and nearly 10,000 orders a day, the secret behind the company’s success is its logistics and its efficient flow of goods from factory to customer.
When the company’s solid pace of growth finally required a more long-term logistics solution, Jollyroom was given the opportunity to develop a centralized, automated e-commerce warehouse at the right location in partnership with Castellum.
“Castellum offered the best solution, with several different warehouse spaces within walking distance of Hisingen Logistics Park. The location is easily accessible for transports, and is strategically situated between Oslo and Copenhagen. And it’s perfect for us, given that we receive 70 percent of our cargo from the Port of Gothenburg,” Cecilia Olsson says.
In her opinion, the possibility of bringing the operation together in Gothenburg was also important from a staffing perspective.
“We didn’t want to risk losing crucial competence by having to move our operations somewhere else. Our staff is the most important thing we have,” she says, and continues:
“Moreover, we have possibilities for expansion. When we need to, we’ll be able to quickly scale up the warehouse, which makes our daily work a lot simpler.”